Alive Together Campaign Raises $500K for Suicide Prevention

Cap Soc partnered with Didi Hirsch Mental Health Services to shape the strategy and content ecosystem for their annual Alive Together: Uniting to Prevent Suicide campaign.

The goal was not just visibility — it was to build community, drive participation, and convert attention into meaningful support.

Through a clear, story-led content strategy, the campaign helped generate nearly $500,000 from 1,500 donors, directly supporting suicide prevention services.

The Opportunity

Didi Hirsch is one of the nation’s leading suicide prevention centers, supporting over 350 individuals daily through crisis services, and saving at least 10 lives each day.

Alive Together is a community-driven event centered around remembrance, healing, and action — where participants walk 2,160 steps in honor of the lives lost globally to suicide each day.

The challenge was translating the emotional weight and importance of this work into a clear, cohesive digital presence that would mobilize people to participate and give.

Our Approach

At Cap Soc, we focused on shaping a campaign that connected story, community, and action — ensuring every piece of content had a role in guiding people toward participation and support.

1. Story-Driven Video Campaign

We assisted in developing a video campaign entitled “We Need You Here”, featuring influencers, participants, and staff sharing personal connections to suicide prevention.

Each video was designed to:

• humanize the cause

• create emotional connection

• clearly tie back to the event and call to action

Videos were distributed across platforms and compiled into a YouTube playlist, generating 44,743 views.

2. Community-Led Social Toolkit

We created a social media toolkit that empowered participants and supporters to actively promote the event and cause.

This included:

• shareable templates

• team-based content

• statistic-driven visuals

• clear calls to register and donate

The goal was to turn participants into amplifiers of the campaign, extending reach organically.

3. Always-On Campaign Content

We structured ongoing content across Didi Hirsch’s social platforms to maintain momentum leading up to the event.

Content included:

• participant and sponsor highlights

• educational mental health content

• user-generated content

• step-by-step guidance for registration and donations

This ensured the campaign stayed visible, relevant, and actionable throughout the month.

4. Real-Time Event Coverage

On the day of the event, Cap Soc led on-site content capture and live posting, ensuring the energy and community of the event translated in real time online.

Results

• Nearly $500,000 raised from ~1,500 donors

• 435k+ users reached

• 27k+ engagements

• ~6% follower growth during the campaign

• Approximately 60% of traffic driven to the event site from social

What This Shows

This campaign is an example of how content, when rooted in clear direction and real human connection, can move beyond awareness and drive meaningful action.

At Cap Soc, this is the work:

shaping what already matters into something people can clearly understand, connect with, and act on.

For more information on Didi Hirsch, find them online at didihirsch.org or on Facebook, Instagram, YouTube, Twitter, and LinkedIn.